STRATEGY & STORYTELLING
Before styling, came strategy and my career in brand and marketing began 25 years ago, and I've been helping lifestyle brands define how they look, sound, and connect ever since.
Identifying trends and insights that deepen relationships — I turn those findings into visual and written stories that resonate in the here and now. I've worked with some of the world’s most recognizable names, including Instagram, T-Mobile, Coca-Cola, P&G, and Diageo. But more recently I've partnered with startups and fast-growing brands — helping them find clarity, focus, and their own unique voice.
Whether you're just getting started, ready to make a change, or wondering what’s next, I can help.
From social to strategy, tone of voice to trends, I offer a fresh perspective for brands looking to grow before helping manage social and creative teams through concept to creation.
LIVING BRANDS
Living Brands is the perspective that, like their audiences, brands are human too. Or rather to connect with their audience, they must behave like one. It's not enough just to push product and posts out into the world and expect a genuine response. Content is the conversation starter, not the end objective.